Pop Rock 98.1 FM is an established radio station in Bagé (RS), on air since 1986, with four decades of history built alongside the city. Over that time the station became the soundtrack of Bagé, with programming that balances news, music and culture.
A brand on air and off it
Pop Rock's edge is the mix of news programmes and musical attractions: two daily news shows and a strong local presence, alongside the best radio mix of national and international hits from every era. More than a station, Pop Rock is a brand present on air and off it, in giveaways, event coverage and street activations across Bagé and the region.
[The Client]
The soundtrack of Bagé
Pop Rock 98.1 FM is an established radio station in Bagé (RS), on air since 1986, with four decades of history built alongside the city. Over that time the station became the soundtrack of Bagé, with programming that balances news, music and culture.
A brand on air and off it
Pop Rock's edge is the mix of news programmes and musical attractions: two daily news shows and a strong local presence, alongside the best radio mix of national and international hits from every era. More than a station, Pop Rock is a brand present on air and off it, in giveaways, event coverage and street activations across Bagé and the region.
40+
years on air
Since 1986, alongside the city of Bagé.
Dozens
of shows
A varied schedule that keeps the listener company all day long.
24h
on air
News and entertainment that are part of the city's routine.
40+
years on air
Since 1986, alongside the city of Bagé.
Dozens
of shows
A varied schedule that keeps the listener company all day long.
24h
on air
News and entertainment that are part of the city's routine.
[The Challenge]
The history and the schedule in a digital home
A schedule worthy of the station
There were dozens of shows to present. We organised the whole schedule into a clear, browsable read, with room of its own for each show to stand out.
40 years of history
Four decades on air call for a digital presence that lives up to the name. The site was built to convey the strength and the tradition the brand has built in Bagé and the region.
From the airwaves to digital
We carried the brand into digital with a structure that matches what it represents, a site that widens the station's reach and keeps the connection with the listener alive.
[The Challenge]
The history and the schedule in a digital home
A schedule worthy of the station
There were dozens of shows to present. We organised the whole schedule into a clear, browsable read, with room of its own for each show to stand out.
40 years of history
Four decades on air call for a digital presence that lives up to the name. The site was built to convey the strength and the tradition the brand has built in Bagé and the region.
From the airwaves to digital
We carried the brand into digital with a structure that matches what it represents, a site that widens the station's reach and keeps the connection with the listener alive.
[The Solution]
Two audiences served by the same site
We built a site for Pop Rock 98.1 FM focused on carrying the station's energy into digital and serving two audiences at once: the listener and the advertiser. For the listener, navigation foregrounds the schedule, the team, the live stream and the events calendar, creating a natural extension of the radio experience. For the advertiser, a structured commercial page presents the audience, the station's strengths and a direct path to request a quote.
[The Solution]
Two audiences served by the same site
We built a site for Pop Rock 98.1 FM focused on carrying the station's energy into digital and serving two audiences at once: the listener and the advertiser. For the listener, navigation foregrounds the schedule, the team, the live stream and the events calendar, creating a natural extension of the radio experience. For the advertiser, a structured commercial page presents the audience, the station's strengths and a direct path to request a quote.
[What we delivered]
The site live
[What we delivered]
The site live
What the site delivered
A schedule read in seconds
Ten-plus shows organised by weekday, each with its own card, time and short description.
The site became a sales argument
A dedicated page presents the audience, the station's strengths and a direct path to request a quote.
A station that looks active
Updated events and news show Pop Rock's presence on air and off it, in the city's cultural scene.
